OPEL DRIVES PARTNERSHIP WITH GOLF CHANNEL, THE BOGEY MEN

The official launch of the partnership was marked at Gowan Auto’s Distribution Centre in Citywest, home to the Importer of Opel passenger cars and light commercial vehicles in Ireland. Pictured from left to right are: Michael Styles, co-host on The Bogey Men podcast; Jonny MacCann, CEO of The Bogey Men; James Brooks, Managing Director at Opel Ireland.

Opel Ireland has been announced as the new and exclusive car partner to The Bogey Men golf channel. Featuring a unique Irish podcast with funny, honest and engaging conversations around all things golf, the Bogey Men media platform is home to live coverage of men’s and women’s amateur tournaments in Ireland, player interviews, course reviews, and general news articles about the game globally.

The brainchild of Jonny MacCann, The Bogey Men is one of Ireland’s fastest growing golf media brands in the market, and the platform has seen a steady rise in audience since its inception in 2020, culminating in an audience reach of over 150,000 for their live coverage of the Men’s and Women’s Amateur Championships in May and June.

Pictured from left to right: Jonny MacCann and Michael Styles, The Bogey Men, one of Ireland’s fastest growing golf media brands. The new Opel Grandland, the German brand’s flagship model, will feature throughout The Bogey Men channel, in a new partnership.

Jonny, as well as being an avid golfer (4 handicap) is also a video production expert, working in TV and visual media for 10 years, covering Olympics, Paralympics, World Cups, Six Nations campaigns and The Champions League. His co-host on the podcast series is Michael Styles, an experienced elite hockey coach with both men’s and women’s Irish U21 teams. A proud armchair golf pundit, Michael is not afraid to share his opinions on golfing matters.

Jonny MacCann said: “I am proud to welcome Opel as a sponsor and official car partner. Opel is a renowned and trusted brand in Ireland with a rich and deep heritage, and I know the Irish golf fan will join me in welcoming them to The Bogey Men family.  We look forward to our journey together.”

The partnership will see Opel benefit as headline sponsor of a new 3-part interview series with special guests, sponsorship of The Bogey Men’s golf travel series “Tee Time: Donegal”, which will be broadcast on TG4 later this summer, plus live stream ad spots, newsletter ads, and mid-roll podcast reads, all featuring Opel’s new flagship Grandland SUV. More immediately, The Bogey Men’s coverage from the 2025 Open Championship at Royal Portrush will be provided in partnership with Opel.

The announcement comes as new research findings have been announced by Golf Ireland, highlighting golf participation in Ireland has surged by 86% over the past nine years, with more club members and casual golfers than ever before. Indeed, a study conducted by the Sport Industry Research Centre at Sheffield Hallam University, reveals that the sport generated €717 million in Gross Value Added (GVA) to the Irish economy in 2023 alone, and directly supported 15,600 jobs across the island of Ireland.

James Brooks, Managing Director at Opel Ireland, said: “We are delighted to be the vehicle of choice at The Bogey Men. Given the prevalence of golf in Ireland and the continued growth of the sport on our island, our partnership with The Bogey Men is the perfect platform upon which we can build the Opel brand in Ireland.”

Pictured from left to right: Michael Styles and Jonny MacCann, The Bogey Men, take a moment to relax during their recent Tee Time shoot in County Donegal, which will broadcast on TG4 later this summer.